Why you should include videos in your marketing campaigns

Videos have become increasingly popular on social media in recent years, and for good reason. Research has shown that videos are more engaging than photos for a number of reasons.

Firstly, videos allow for a more immersive experience. They provide a window into a moment or event, allowing the viewer to feel like they are right there. This is particularly true for live videos, which give an unedited, raw look at what's happening in real-time.

Secondly, videos are able to convey a lot more information than photos. They can include audio, movement, and text, which can all be used to convey a message or tell a story. This is particularly useful for businesses or influencers looking to promote a product or service, as videos can demonstrate the features and benefits in a way that photos simply cannot.

Thirdly, videos are more shareable than photos. People are more likely to share a video than a photo because videos often elicit a stronger emotional response, and people want to share that emotion with others. Additionally, videos are more likely to go viral than photos, as they can be more easily shared and spread across the internet.

Lastly, videos are more likely to be watched than photos. Social media platforms such as Instagram, Facebook and TikTok will prioritize videos in users feeds, since videos tend to generate more engagement, views, and comments. Users are more likely to stop and watch a video than to scroll past a photo.

Overall, videos are more engaging than photos on social media because they provide a more immersive experience, convey more information, are more shareable and more likely to be watched. As a result, businesses and influencers should consider using videos in their social media marketing strategies to reach and engage their audiences.